Welcome to the Lab!
As engineers, game theorists & programmers, the makers of STOPWATCHTM started caring in 2014. This was around the time brands & manufacturers in the consumer packaged goods (CPG) space started to list products online. Amazon could not be ignored, & the Stonehenge team watched manufacturers spend millions of dollars on digital advertising. The biggest head-scratcher? Agencies overseeing a brand’s ad spend were not held accountable for actual sales performance, let alone profitability metrics. At that time, “online success” was measured by impressions & clicks, not dollars & units.
Determined to build software for manufacturers who had great product, but an unprofitable online game plan, the team at Stonehenge Technology Labs sketched 5 premises that now undergird every formula & algorithm, every supervised experiment, every signal & autonomous action STOPWATCHTM makes on behalf of its members: